El Chato S.A. Jamon serrano y embutidos ibéricos

BRIEF HISTORY OF THE FIRM

The founder of the company is JAVIER GONZALEZ ALONSO, born in Torrijos. In 1983 he decided to venture as independent entrepreneur and founded the company: JAMONES EL CHATO, SA located in Torrijos (Toledo), selling in this beginning various representations and installing a ham dryer facilitie for manufacturing serrano ham, around 5,000 pieces per year, with a staff of 3 employees.

In this way the company was growing slowly and with great effort until 1990, when it decided to expand into new ham dryers, reaching an annual production of 50,000 pieces, increasing facilities, fleet of trucks, packaging line and number employees.

In the 90s, the firm continued expanding facilities, holding four large expansion phases of ham dryers, resulting in an area of 20,000 m2

Currently JAMONES EL CHATO, SA is modern, dynamic, adapted to new technologies, family-owned, and with a staff of 70 employees.

With facilities that have the capacity to produce 1,000,000 pieces of Serrano ham, Iberian ham and shoulders, our items are implanted all over the country and are exported to all countries of the European Community and the rest of the world.

In the last year, we have implemented a slicing room, to cover the daily needs of our clients by offering an assortment of products, and sales formats for hams, shoulders, chorizos, pork loins, sausages and cold meats.

NATIONAL IMPLEMENTATION AND COMMERCIAL NETWORK

Our desire to improve has made us cross the barriers of our regional market towards the domestic market. We have begun attending Big Food Fairs, to establish business relationships with supermarket chains, distributors and wholesale establishments, always betting on our quality, service, and own brands.

Currently our brands JASETO (Jamón Serrano Torrijos) and EL CHATO, are implemented and can be purchased at mall, big chain supermarkets, restaurants, etc. And a new brand for the manufacture of iberian products called "La Dehesa MANCHEGA".

In the last years, we have obtained several awards that support and consolidate the quality of our manufactured products, especially serrano hams.(See Awards)

We are continually researching new business formulas, acquisiton of costumers, advertising campaigns, attendance and presentation at national and international fairs, trying to ensure that our products are known and demanded by final customers.

We are expanding commercial agents in EU countries and rest of the world to increase our export figures.

All the capital required has been provided with resources generated in the activity. Therefore we are very proud of what we have achieved and work every to get new challenges.